W A K I N G   U P   C O D E . . .
Jan, 2025

Bitcoin World Order Website

Bitcoin World Order is a community-driven initiative aiming to unify Bitcoin enthusiasts and innovators under a shared vision of financial empowerment and inclusivity. The website serves as a central hub for education, community engagement, and information on emerging Bitcoin protocols like Runes, Atomicals, and TAP.​

Task
As the UX/UI Lead, I was responsible for conceptualizing and delivering a futuristic, narrative-led website experience for "Bitcoin World Order." My role involved end-to-end design leadership — from research and wireframes to visual direction, motion design, and collaboration with development. The goal was to spark global conversation around Bitcoin as a potential world currency through bold storytelling and immersive UI.
Role/Services
Client
BTC Techno
Category & Year
Web3 Crypto © 2024

Project Overview

Objective

To conceptualize and design a thought-provoking, immersive web experience exploring the future of digital currency — positioning Bitcoin as a potential global monetary standard.

Mission

Create an interactive narrative-led website that educates, provokes, and visually engages users to reimagine the role of Bitcoin in future economic systems.

Goals & KPIs

Goal KPI / Metric
Increase engagement with the concept Avg. session duration > 2 min
Create viral visual impact 500+ shares in 2 weeks
Educate new users about Bitcoin’s global potential 70% completion of scroll-depth
Ensure responsive, immersive design <1s load on mobile, 90+ Lighthouse score

What I Did

  • UX Research & Concept Strategy
  • Moodboarding & Creative Direction
  • Wireframing & Interaction Design
  • High-Fidelity UI Design (Figma)
  • Motion Prototyping & Microinteractions
  • Dev Handoff & QA with Webflow Engineer

Discovery & Research

Target Audience:

Crypto enthusiasts, digital futurists, economists, and curious new users.

Research Methods:
  • Competitive audit (e.g., Cointelegraph, Bitcoin.org, The Bitcoin Standard)
  • Stakeholder interviews
  • Content-mapping workshop
Key Insights:
  • Users crave immersive storytelling, not dry financial data.
  • Most crypto education sites are technical — we needed an emotional and visual hook.
  • Future-centric visuals (AI + blockchain fusion) attract engagement.

UX Strategy & Information Architecture

We designed the journey as a narrative experience:

  • Introduction: Provocative headline and animated globe + Bitcoin.
  • World Today vs. World Tomorrow: Data visualizations and contrast design.
  • Why Bitcoin?: Simple blocks explaining decentralization, inflation, sovereignty.
  • Interactive Timeline: From barter to Bitcoin.
  • Call to Imagine: “What would the world look like if Bitcoin ruled?”
UX Techniques Used:
  • Story-based progressive disclosure
  • Scroll-triggered animations (Framer Motion)
  • Microinteractions for visual delight

UI Design & Visual System

Visual Language:
  • Futuristic + Sovereign.
  • Dark mode with gold and neon accent colors (symbolizing value and tech).
  • Bold typography to evoke authority and impact.
Custom Illustrations:
  • AI-generated collages representing future currency systems.
  • Animated Bitcoin orbiting Earth for symbolic metaphor.
Typography:
  • Titles: Space Grotesk (bold, futuristic)
  • Body: Inter (clean, modern)

Outcomes & Impact

Metrics:
Metric Result
Avg. session duration 3:12 mins
Page shares (Twitter, Threads) 920+ in 10 days
Mobile performance 94 Lighthouse score
Organic backlinks 40+ (crypto blogs, Reddit, Medium)
Qualitative Wins:
  • Recognized by multiple crypto influencers as a “mind-bending site.”
  • Used in a panel discussion about Web3 storytelling at a crypto conference.

Key Learnings

  • Narrative-driven design + motion = engagement gold.
  • Educating through emotion and imagination is underrated in fintech.
  • Collaboration with AI (Midjourney, ChatGPT) elevated visual storytelling.

As a UX/UI Lead, this project exemplified my ability to lead with vision, inspire through design, and execute with precision. From concept to launch, I guided a team through a challenging brief to deliver an experience that’s both aesthetic and intellectual — sparking thought and conversation in the crypto world.

Tap In. Let's Design

—the Unseen. Let’s Make Magic ✨