W A K I N G   U P   C O D E . . .
Oct, 2023

Connected Care Case Study

Connected Care is a platform designed to connect patients with independent carer services, doctors, and clinical spaces, streamlining the process of finding and booking healthcare services.

Task
The role involved UX research, user persona creation, journey mapping, wireframing, UI design, and usability testing to develop the Connected Care platform.
Role/Services
Client
The Connected Care
Category & Year
User Research UI Design © 2023

Introduction

Accessing healthcare can be complex. Patients struggle to find the right carers or doctors. Booking appointments and ensuring trust in providers are common hurdles. Connected Care is a platform designed to simplify this process. It connects patients with independent carer services, doctors, and clinical spaces. This case study details the UX design, emphasizing how research shaped the UI.

Problem

The current healthcare system has issues:

For Patients:
  • It's hard to find and verify qualified carers.
  • Scheduling appointments is difficult.
  • Carer pricing and availability lack transparency.
  • There are trust concerns about independent carers.
  • Managing different healthcare needs is fragmented.
For Carers:
  • Reaching patients and marketing services is tough.
  • Schedules and income are inconsistent.
  • Booking, payments, and communication are administrative burdens.
  • Showing qualifications and availability is needed.

These problems call for a platform that connects patients and providers, builds trust, and improves the healthcare experience.

Solution

Connected Care offers these solutions:

For Patients:
  • A directory of verified carers and doctors.
  • Tools to check availability and book appointments.
  • Transparent carer pricing.
  • Options for virtual and in-person consultations.
  • A central place for managing healthcare needs.
For Carers:
  • A platform to showcase services and availability.
  • Tools to manage bookings and schedules.
  • Flexible scheduling options.
  • In-app marketing to increase visibility.
  • Streamlined payment processing.

Connected Care aims to make healthcare more efficient and user-friendly.

Process

The design process was user-centered:

  • Research
  • Personas
  • Journey Maps
  • Wireframes
  • UI Design
  • Testing

Research

Research focused on user needs:

  • User Interviews: We talked to patients, carers, and doctors.
  • Surveys: We gathered data on preferences and challenges.
  • Competitive Analysis: We studied other healthcare platforms.
  • Market Research: We looked at healthcare trends.

Key findings:

  • Patients want verified and trustworthy providers.
  • Easy scheduling is important.
  • Pricing transparency builds trust.
  • Carers need help reaching patients.

Personas

We created personas to represent users:

Patient Persona: Eleanor
  • Needs in-home care.
  • Wants independence and quality care.
  • Struggles to find reliable carers and coordinate appointments.
Carer Persona: David
  • Needs consistent work and fair pay.
  • Wants to build a stable career.
  • Faces challenges in attracting clients and managing bookings.

Journey Maps

We mapped user experiences:

Patient Journey:
  • Finding and booking a carer.
  • Pain points: Trust concerns, comparing profiles, payment security.
Carer Journey:
  • Finding and serving a patient.
  • Pain points: Standing out, inconsistent bookings, payment delays.

Wireframes

Wireframes outlined the platform's structure:

  • Homepage: Clear calls to action and search.
  • Sign-up/Login: Simple forms.
  • Carer Profile: Details on qualifications and availability.
  • Patient Search: Filters to find the right carer.
  • Booking Flow: Easy steps to book appointments.
  • Help Center: Answers to common questions.

UI Design

The UI design is based on research and wireframes:

Visual Style:
  • Clean and modern.
  • Calming colors.
  • Clear typography.
  • Easy-to-use icons.
Key Elements:
  • Homepage: Simple layout with clear calls to action for patients and carers. A prominent search bar helps patients find services quickly.
  • Carer Profiles: These pages showcase carer qualifications, experience, availability, and pricing. User reviews build trust.
  • Booking Flow: The booking process is streamlined, with clear steps for selecting services, choosing times, and confirming appointments.
  • Communication Tools: In-app messaging facilitates communication between patients and carers, improving coordination.
  • Help Center: A comprehensive help center addresses user queries with FAQs and contact options, reducing frustration.

Testing

We tested the design with users:

  • Usability Testing: We observed users interacting with the platform.
  • Feedback Surveys: We collected opinions on ease of use.

We made changes based on feedback.

Impact

Connected Care improves healthcare access:

  • Patients easily find the right care.
  • Carers connect with more patients.
  • The platform streamlines scheduling and payments.

Learnings

Key learnings from the project:

  • User research is essential.
  • Simple design is crucial.
  • Trust is a key factor.
  • Iterative design improves the user experience.

This case study shows how a user-centered approach can create a helpful healthcare platform.

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