W A K I N G   U P   C O D E . . .
March, 2025

Nigama Connect UX Case Study

Nigama Connect is a mobile application designed to strengthen family connections and preserve heritage by providing tools for building family trees, communicating with relatives, organizing events, and sharing information.

Task
Design a user-friendly mobile application that addresses the challenges of maintaining family connections, documenting family history, and coordinating family events.
Role/Services
Client
Sangam Tech Solutions
Category & Year
Mobile App, UX/UI © 2025

Overview

Nigama Connect is a mobile application designed to help users discover, connect, and grow their family tree. It aims to bridge generational gaps and celebrate heritage by providing a platform for families to stay connected, share information, and organize events. This case study will delve into the UX design process behind Nigama Connect, covering the problem it solves, the solution it provides, the design process, UI design, testing considerations, potential impact, and key learnings.

Challenges

In today's fast-paced world, maintaining strong family connections can be challenging. Families are often geographically dispersed, making it difficult to stay in touch and keep track of family history. Traditional methods of communication, such as phone calls and emails, can be inefficient for sharing information with multiple family members. Furthermore, organizing family events and gatherings can be a logistical nightmare.

Specifically, the problems Nigama Connect addresses include:
  • Difficulty in maintaining family connections: Family members may lose touch due to distance and busy schedules.
  • Challenges in tracing and documenting family history: Gathering and organizing information about ancestors and relatives can be a complex task.
  • Inefficient communication: Sharing updates, photos, and event details with the entire family can be cumbersome using traditional communication methods.
  • Complicated event planning: Organizing family reunions, birthdays, and other events involves numerous logistical challenges.

Proposed Features

Nigama Connect offers a digital solution to these problems by providing a centralized platform for families to:

  • Build and visualize their family tree: Users can create a digital family tree, adding relatives and documenting family history.
  • Connect and communicate with family members: The app facilitates communication through group chats and individual messaging.
  • Organize and share events: Users can create and share event details, send invitations, and manage RSVPs.
  • Share and discover information through classifieds: The app includes a classifieds section for users to buy, sell, or offer services to other family members.
  • Receive notifications and updates: Users stay informed about family events, new additions to the family tree, and other important updates.

Design Approach

The UX design process for Nigama Connect involved several key stages:

Research

The initial research phase focused on understanding the needs and pain points of users in relation to family connections and communication. This likely involved:

  • User Interviews: Conducting interviews with individuals from different age groups and family structures to gather insights into their experiences with staying connected with family.
  • Surveys: Distributing surveys to a wider audience to collect quantitative data on family communication habits and challenges.
  • Competitive Analysis: Analyzing existing family tree platforms and social networking apps to identify best practices and potential areas for differentiation.
Key Research Findings (Assumed, based on the problem and solution):
  • Users value staying connected with family but find it difficult due to geographical distance and time constraints.
  • There is a desire for a centralized platform to store and share family history information.
  • Users struggle with organizing and coordinating family events.
  • Mobile apps are the preferred medium for communication and accessing information.
Personas

Based on the research, user personas were created to represent the target users of Nigama Connect. These personas help the design team empathize with users and make informed design decisions.

Journey Maps

User journey maps were created to visualize the user's experience with Nigama Connect, highlighting their goals, actions, touchpoints, and pain points at each stage.

Journey Map Example: Adding a Family Member
  • User: Anjali Mukherjee (The Family Historian)
  • Goal: To add his grandson to the family tree.
  • Steps:
    • Discovery: Eldrin navigates to the "Family Tree" section of the app.
    • Action: He taps the "Add Member" button.
    • Interaction: He fills in the required information, including first name, last name, relationship, and date of birth.
    • Consideration: He reviews the information for accuracy.
    • Action: He taps the "Add" button to save the new family member.
    • Outcome: The grandson is successfully added to the family tree.
  • Touchpoints:
    • Family Tree screen
    • Add Member form
    • Confirmation message
  • Pain Points:
    • Potential difficulty in navigating the app if the UI is not intuitive.
    • Frustration if the form is cumbersome or requires too much information.
    • Anxiety about making mistakes and entering incorrect information.
  • Opportunities:
    • Provide clear and concise instructions on how to add a family member.
    • Simplify the form by asking only for essential information.
    • Offer helpful error messages and validation to prevent mistakes.
    • Provide a visual representation of the family tree to show the newly added member.
Brainstorm Diagram

To kickstart the design process, a brainstorming session was conducted to generate ideas for Nigama Connect's features. The results of this session were captured in a brainstorm diagram, which served as a visual representation of the app's potential capabilities. This diagram facilitated a structured approach to conceptualizing the app, ensuring that all essential aspects of family connection, such as family tree construction, communication, event planning, and user profiles, were considered. It also helped in identifying key relationships between different features and prioritizing development efforts.

Wireframes

Wireframes were created to outline the structure and layout of the Nigama Connect app's screens. These wireframes served as blueprints for the visual design and development process. The wireframes in the provided document show the following key flows:

Interface Design

The UI design of Nigama Connect focuses on creating a user-friendly and visually appealing experience that aligns with the app's purpose of connecting generations and celebrating heritage. Key UI considerations include:

  • Clean and Intuitive Interface: The app uses a clean and uncluttered layout to ensure ease of navigation and reduce cognitive load. The bottom navigation bar provides quick access to the main sections.
  • Visual Hierarchy: Clear visual hierarchy is established through the use of typography, color, and spacing to guide the user's attention and highlight important information.
  • Consistency: Consistent design elements, such as fonts, colors, and icons, are used throughout the app to create a cohesive and familiar user experience.
  • Accessibility: The design considers accessibility guidelines to ensure that the app is usable by people with disabilities. This may include providing sufficient color contrast, using clear and concise language, and ensuring compatibility with screen readers.
  • Branding: The app's visual identity reflects the themes of family, heritage, and connection. This may be achieved through the use of warm colors, family-oriented imagery, and a friendly tone of voice.

Evaluation

Usability testing is crucial to ensure that Nigama Connect meets the needs of its users and provides a seamless experience. Testing should be conducted throughout the design and development process, including:

  • Prototype Testing: Testing wireframes and interactive prototypes with users to gather feedback on usability and identify potential issues early on.
  • Beta Testing: Releasing a beta version of the app to a select group of users to test its functionality and performance in a real-world environment.
  • Usability Testing: Conducting formal usability tests with target users to evaluate specific aspects of the app, such as navigation, information architecture, and task completion.
Key Testing Considerations:
  • Task Success Rate: Measuring the percentage of users who can successfully complete key tasks, such as adding a family member, sending a message, or creating an event.
  • Time on Task: Measuring the time it takes users to complete specific tasks.
  • Error Rate: Tracking the number of errors users make while using the app.
  • User Satisfaction: Gathering feedback from users on their overall satisfaction with the app through surveys and interviews.
  • Accessibility Testing: Ensuring that the app is accessible to users with disabilities.

Expected Outcomes

Nigama Connect has the potential to make a significant positive impact on users' lives by:

  • Strengthening family bonds: The app facilitates communication and connection, helping family members stay in touch and feel closer to one another.
  • Preserving family heritage: The family tree feature allows users to document and share their family history, ensuring that it is passed down to future generations.
  • Simplifying event planning: The app streamlines the process of organizing family events, making it easier to coordinate schedules, send invitations, and manage RSVPs.
  • Facilitating information sharing: The classifieds section provides a platform for family members to share information, buy and sell items, and offer services.
  • Improving communication: The app offers various communication tools, including group chats and individual messaging, making it easier for family members to stay in touch and share updates.

Key Takeaways

The design and development of Nigama Connect provides several valuable learnings for UX designers:

  • The importance of user research: Understanding user needs and pain points is crucial for creating a successful product.
  • The power of personas and journey maps: These tools help designers empathize with users and design for their specific needs.
  • The value of wireframing and prototyping: Creating wireframes and prototypes allows designers to test and iterate on their designs before development.
  • The significance of usability testing: Usability testing is essential for identifying and addressing usability issues.
  • The need for a user-centered approach: Throughout the design process, it is important to prioritize the needs and goals of the users.

Summary

Nigama Connect is a promising solution for individuals seeking to strengthen family connections, preserve their heritage, and simplify family communication and event planning. By following a user-centered design process and incorporating user feedback, Nigama Connect can provide a valuable and meaningful experience for its users. The wireframes provide a solid foundation for the app's development, and further iteration and testing will ensure its success in connecting generations and celebrating heritage.

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