Token Z Labs UX/UI Case Study | Real Estate Meets Web3, AI & Blockchain

Web App UX/UI

Jan, 2025

TokenZLabs Case Study

TokenZLabs is a Web3-powered real estate platform transforming property transactions using blockchain, AI, and NFT technology. It simplifies listings, boosts transparency, and automates workflows for sellers, buyers, and solicitors.

Task

Design an intuitive, secure web platform that streamlines real estate transactions via smart contracts, simplifies NFT property listings, and supports decentralized user interactions.

Role/Services

UX Research UI Design Web3 UX IxD

Client

TokenZ Labs Inc.

Category & Year

Live Site

Challenge

Real estate transactions are traditionally slow, costly, and require extensive paperwork. Sellers, buyers, and solicitors often face delays due to manual documentation, opaque processes, and limited trust.

Challenges identified:

Fragmented communication among stakeholders
Lack of digital ownership/record tracking
Minimal adoption of smart contract automation
High transaction times and overhead costs

Approach

Token Z Labs offers a blockchain-powered platform that enables real-time property tokenization, AI insights, and NFT-based property listings, improving speed, transparency, and efficiency in real estate dealings.

Key offerings:

Role-based dashboard (Seller, Buyer, Solicitor)
Tokenization & NFT listing for properties
AI-enhanced revenue forecasting
Secure smart contract-backed workflows

Methodology

Research

Stakeholder Interviews: Real estate agents, property buyers, and solicitors across North America
Competitive Analysis: Studied Propy, Ubitquity, and RealT for feature gaps and innovation opportunities
Business Insights: Leveraged company goals—blockchain tokenization, AI prediction, multichain support

Personas

Name	Role	Goals	Pain Points
Gagan Singh	Seller	Sell property fast, gain profits	Paperwork delays, no real-time stats
Nina Patel	Buyer	Discover & own assets via NFT	Confusing process, no ownership proof
John Carter	Solicitor	Oversee compliance	Lack of unified dashboards

Journey Mapping

For the Seller Persona (Gagan Singh):

Sign In → 2. List Property → 3. Tokenize Asset → 4. AI Forecast Profit → 5. Sell via NFT → 6. Track Revenue
Pain point: Switching between multiple systems
UX solution: Unified dashboard, real-time analytics

Wireframes

Created mid-fidelity to high-fidelity wireframes in Figma. Prioritized:

Simple CTAs per role
Modular dashboards
Visual data representation for revenue and property analytics

Interface

Design Direction:

Modern Web3 Aesthetic: Soft gradients, flat icons, micro-animations
Color Palette: Professional (blues, whites, purples) to convey trust and innovation
Typography: Modern sans-serif (inter), legible across devices

Interface Highlights:

Dashboard: Modular cards (Create Property, Sell as NFT, View Revenue)
Profile Settings: Tabbed structure for KYC, Docs, Password, Profile Pic
Listings Page: Scrollable card layout, visual property stats (likes, saves, NFT status)
Revenue Charts: Bar + line graph mix, hover-to-reveal stats

Evaluation

Methods Used:

Remote Usability Testing: via Maze & Figma prototype
Heuristic Evaluation: with 5 UX designers
Role-Based Scenario Testing

Key Findings:

89% task completion rate: for "Create Property > Tokenize > NFT Sell"
Users loved: AI-powered earning prediction
Confusion around some icons: revised with tooltips and labels
Suggested faster access to revenue reports: solved by pinning module

Insights

Smart UX = Smart Contracts: Users need transparency on what blockchain does behind the scenes; we added visual feedback on smart contract completion.
Web3 Education is UX Responsibility: Tooltips, guides, and microcopy helped reduce onboarding friction.
Role-based Dashboards Work: Personalized dashboards boosted user confidence and reduced error rates.
Revenue Data is Gold: Visual, forecasted analytics made users feel empowered and informed.

Summary

Delivering smart, scalable systems means deeply aligning design with business goals, emerging tech, and user behavior. Token Z Labs is a case of blending UX precision with blockchain innovation, where every micro-interaction supports trust, speed, and autonomy in real estate.

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—the Unseen. Let’s Make Magic ✨